Email communication theory is largely different from email communication reality. If messages include phishy email characteristics they can be skipped over and miss their intended audience. Plus, they cause concern for the reader who, instead of focusing on the message, focuses on the validity of the email.
Mass email communications have a higher bar to clear in order not to get blocked by spam filters. Messages can miss the intended audience if they include phishy email characteristics. By following these rules you help ensure campus email recipients remain sensitized to characteristics that are typical of phishing messages and reduce the chance that your message gets blocked.
Communicators should follow these basic guidelines to help messages from being blocked:
Box has designed its service to allow users to collaborate on content using one of two features: 1) inviting collaborators or 2) sending share links to your content. Although these features enable easy collaboration of folders and files, extra precautions are necessary to ensure that data is shared with authorized users only. The best way to do that is to set the correct permissions to ensure the security and privacy of your data. In the following sections, we will discuss how to share your content safely.
Due to the ease of use and near-universal adoption, many individuals and campus departments use email as a primary form of communication for University business. While this works well for many purposes, remember that email is not a secure form of communication and should never be used to transmit restricted data or sensitive information.