Email communication theory is largely different from email communication reality. If messages include phishy email characteristics they can be skipped over and miss their intended audience. Plus, they cause concern for the reader who, instead of focusing on the message, focuses on the sanctity of the email.
Mass email communications have a higher bar to clear in order not to get blocked by spam filters. Messages can miss the intended audience if they include phishy email characteristics. By following these rules you help ensure campus email recipients remain sensitized to characteristics that are typical of phishing messages and reduce the chance that your message gets blocked.
Communicators should follow these basic guidelines to help messages from being blocked:
Phishing is a type of attack carried out to steal usernames, passwords, credit card information, Social Security Numbers, and other sensitive data. Phishing is most often seen in the form of malicious emails pretending to be from credible sources such as UC Berkeley technology departments or organizations related to the university.
Protecting your account username and passphrase is fundamental to proper security practices. This is especially true of your CalNet credentials, which provide access to a wide array of online services for students, faculty, and staff.
The theft of account information is one of the biggest threats facing the campus - here's what you need to know to protect yourself: